Flag it for Change
Brief
Briefed to create a campaign film for the Vodafone Foundation to launch and promote Zoteria – an app designed to help the LGBTQ+ community report hate crimes. With hate crimes rising despite increasing visibility, the challenge was to build awareness and trust, while educating people on the importance of reporting abuse.
Approach
The film helped increase awareness of the Zoteria app, generating meaningful conversations around hate crime and LGBTQ+ safety. It was used across Vodafone Foundation and partner channels to support ongoing outreach and education.
Impact
Led on art direction and stills from a short film that centred real stories and raw emotion. Visually bold and grounded in truth, the film aimed to drive awareness, build trust in the app, and make the issue of LGBTQ+ hate crime impossible to ignore.
