Kyle Edmund
Brief
With Kyle Edmund newly crowned British No.1, The Members Agency wanted to elevate his profile beyond the court. The goal: capture a more rounded, human view of the athlete through a series of candid, real-life moments to bring depth and personality to his social content
Approach
The images offered a more personal lens on Kyle’s journey, adding depth and relatability to his public profile during a pivotal career moment. The content brought fans closer, boosting engagement and humanising his presence online.
Impact
We spent time with Kyle across a few key moments – from downtime at home to intense training and physio recovery, through to match prep at Eastbourne. The result was a suite of stills that told a story of discipline, resilience, and the quieter, unseen side of elite sport.
