West Brom Building Society
MAKE IT MATTER
Brief
Launch The Ultimate Test — a campaign linking marathon runners with the race to develop early detection for pancreatic cancer, in support of Pancreatic Cancer UK’s role as Charity of the Year for the 2025 London Marathon.
Approach
Produced while working at GOOD Agency, the visuals centred real people and real loss — capturing honest portraits and in-the-moment stills to tell the story with emotion and integrity.
Impact
A bold awareness campaign that brought purpose and humanity to one of the toughest health challenges — helping build momentum around a breakthrough that could save lives.
