West Brom Building Society
MAKE IT MATTER
Brief
As part of West Brom Building Society’s re-brand, there was an appetite to bring new imagery which separated them from the rest – capturing the every day people of West Brom, in every day locations to reflect every day milestones.
Approach
Whether it’s the strength and attitude, resilience or humour, we wanted to capture real, human behaviours and traits shining through. Imagery used across digital, social, OOH, DOOH and print. Imagery also used in stores nationally.
Impact
The campaign beat digital targets by over 125% and boosted brand awareness for the building society by 9%.
