Lewis Capaldi
BEHIND THE MUSIC
Brief
Capture the real moments behind a major headline performance — offering fans a more intimate and human side of an artist at a pivotal point in their career.
Approach
A visual story that shows the human behind the music — honest, close-up, and full of feeling. Imagery shared across Lewis’s socials including his 7 million Instagram followers.
Impact
An all-access, documentary-style shoot with Lewis Capaldi at London’s Scala. From candid backstage moments to raw energy on stage, we captured the emotion, the build-up, and the atmosphere of a night
that mattered.
